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How Monster Musume Attracts Hardcore Fans

Source: Monster Musume Episode 1 At Comic Market 88 last summer, Japanese book publisher Tokuma Shoten brought with them an astounding seven-meter long hugging pillow. Featuring a character named Miia from the series Monster Musume: Everyday Life with Monster Girls, it sold out in under an hour despite its whopping 100,000 yen ($850) tag. Given this success, why hadn’t any other company tried something like this before? The reason, I believe, is that Monster Musume boldly goes where other similar series do not dare to tread, and thus garnered a loyal fanbase because of its earnestness.

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