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What Makes Touken Ranbu So Popular?

Perhaps you have already heard of Touken Ranbu, DMM’s browser and smartphone game that involves a lot of pretty boys who are actually anthropomorphic personifications of legendary Japanese swords. The series has proved to be incredibly popular with anime adaptations, musicals, stage plays, and even manga under its belt. The new anime adaptation, Katsugeki / Touken Ranbu, has started airing too, which made its popularity spike up even further. But what exactly is the reason that makes this series so popular?

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